Village Capital _ Working Proposal

1. VIRAL Feedback

Request: VIRAL is a tool for owners to articulate the milestones they need to hit at each stage of enterprise growth, and link these to the appropriate funding opportunities that can take them to the next level. VilCap requests feedback on the accuracy and effort to make this tool less VC-centric.

Next Steps: Nathaly has provided VIRAL framework to Spencer.
Delivery: First week of January
Cost: $0

2. Advise Curriculum Flow

Request: Provide feedback on how to best shape the flow of the curriculum (how one session/activity should flow to the next) and on deliverables and outcomes we would like founders to walk away with.

Next Steps: Nathaly will provide curriculum in early January
Delivery: 2-weeks after receipt
Cost: $0

VilCap is keen to include more hands-on guidance and support in programs that help founders to better understand, define and iterate on their growth strategy, which would set them up to think about their capital strategy.

Request: Create tangible materials and exercises for growth strategy aligned with VilCap's program and audience outcomes.

Next Steps: Establish scope for vendor agreement.Delivery: By the end of Q1 2026Cost: Dependent on Scope (see below)

Example Project: Peak

I worked with Energize Colorado (CDFI) to design and deliver a 2.5-day retreat and curriculum for in-market business owners to define and iterate on their growth strategy to then guide their capital strategy.Outcomes for Energize Colorado:

The Special Sauce: Customer Formulas

Over the past decade, I've worked with hundreds of startups around the globe and collected their tactics for winning the market.Today, I've turned these tactics into 30+ unconventional exercises to help early-stage entrepreneurs challenge their own go-to-market strategy and then bet-small on inspired ideas.Customer Formulas are intentionally silly and designed for peer-based learning -- because when we stop trying to aim at the problem and start laughing together, we arrive at stronger ideas.

Content Licensing = Copyright

Customer Formulas is licensed under Creative Commons allowing for indefinite use, commercial use, distribution, and creating derivatives -- with attribution and consistent terms.This license is visible in the footer of all print and digital content. The same license is used by the Business Model Canvas.

→ View the license here.

1. Curriculum Design
I work closely with your team to understand the objectives of your program and then curate a sequence of Customer Formula exercises to match your curriculum flow, audience, and outcomes.

Cost: Discuss Q1 delivery + support scope.

2. TrainingI provide a full-day, in-person training for immersive, hands-on practice with the content and facilitation techniques for your team and partners. Training is hosted in Grand Junction, CO -- or you may host at your preferred location.Cost: Discuss # Attendees, Partners, Timing

3. FacilitationI provide facilitation services for in-person and virtual program delivery to assist with curriculum implementation, improvement, and facilitation training. I may be the lead-facilitator, but I prefer a supportive role to your team.Cost: Purchased as needed.

Selling content is not the path to this goal. That's why I chose the CC license designed to reduce friction for use.I believe the more attractive path to this goal is training.I'm most interested in leaning into the training together. Not to get ahead of ourselves, but this is the long game I'm playing.